Pfizers
A hugely successful show which raised nearly €18,000 for Our Lady's Children's Hospital Crumlin. As a Pfizer Sports and Social Club initiative, the majority of the models were volunteers from the Pfizer staff and some of their children. In fact 41 children and 36 adults took to the catwalk alongside 8 professional models from the Cecelia Holman Lee Agency.
Nutshell's brief was to co-ordinate the event and carry out a media relations campaign pre and post event. This involved liasing with all volunteer models and participating stores to ensure fittings and rehearsals were carried out, establishing running order, script writing, raising spot prizes, stage managing, stage set and liasing with media.
