SuperValu
The key to SuperValu’s success is its commitment to local service. Through its franchise network it is in a position to offer so much more to the community than its rival chains. It is working with the local stores to build on national campaigns with effective local marketing that Nutshell has achieved most in its work with Musgraves.
Working directly with the stores together with Musgraves Head Office, Nutshell have developed numerous campaigns including valu clubs, wine clubs, organising launch events, local advertising, loyalty campaigns and local promotions.